Direct Mail is a letter, brochure, postcard, newsletter etc that is personally addressed to an individual or company. The addresses can be from your database, a purchased list from somewhere such as Impact Lists, or address list (address but no name) from Acquisition Mail by Australia Post.
It is recommended Direct mail-outs should contain some kind of offer, or call to action. This will pull customers to your website or in-store and give you feedback on the effectiveness of your campaign.
Along with being individually addressed, a Direct Mail piece can be highly personalised depending on the amount of information you have about your clients. Images, offers, food preferences, age, sex, demographics and lots more can all be utilised to target your offer. Variable imagery is another premium service we offer, such as your clients name in clouds or on a street sign.
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Click to see just a small sample of Variable Imagery possibilities?
At Print Ezy, we have the experience and technology to ensure your next Direct Mail campaign is a successful one. We have a vast knowledge of the postal system and the latest database processing software. This ensures that we maximise your direct mail discounts available from Australia Post allowing your marketing dollars to stretch further.